Do you have a business where customers come to your office?
Then make sure that it reflects your company’s brand and brand promise.
Visitors and employees alike see your office space as an extension of company
culture. If you create an office that reflects who you are as a brand and as a
business, you’ll project that to your customers. By integrating your values into
your workspace, you create an immediate understanding of what your company is
like.
Workspace branding tells your employees how to behave and
your customers what to expect. It is a daily reminder of what you do and what
you stand for. It also helps you carve out a much needed unique identity from
the rest of the competition.An inspiring office environment starts with
identifying how you can reflect your company values in items and things that
you can put into your office space.Here are some things to think about, as you
get started.
Start
by listing your values
Create a list of your business values - What drives your
business? What are you committed to inside your business?This may seem like a
no-brainer, but this help you start thinking about how to translate them into
the physical workspace. The office renovation process is a great chance for you
to refocus on the principles that are most important to your work.
Incorporate
custom signage
How can you visually bring your
brand into your workspace? While there are plenty of ways to integrate branding
into your office design, signage is the perfect way to add a personality or
identity to your office.It helps shout out to the goals and messages the company
is trying to convey.Using the same font that you have used in your company
website is a great way to continue a brand from the digital to the physical
space.
Use of
logos and slogans
A logo is often the simplest and most recognizable representation
of company’s brand. This is a delicate area. Too much, and it can be overkill.
You want to reinforce your company’s identity? Then placing it in the right
spot is the key. A small logo on name-plates outside of offices might be a nice
touch. Or how about a logo on embossed glass?
Use of
colors
Bringing color into your workspace is a powerful way to
communicate your brand and the energy you want to project about your brand.
Every brand should have at least two definitive colors that best represent
their message. You’ve probably already designed the site and other marketing
materials with these same colors in mind. Using the same colors in the physical
space eventually develops a company culture.
Use your
office walls to share your brand’s story
Showcase your achievements! Display awards you have won or
news about your company in your office walls.Use photos, design, even an actual
time line to highlight where your organization has been, what it does, and where
it’s going.Adding photos that reflect the company values or inspirational
photography can be great aesthetics as well as boosters of morale and pride.Professional
photos of what you produce or the service you provide is a great way to
showcase your skills. The display on your walls reinforces your values to your
employees. It also tells your clients a lot about you, sometimes without having
to use words.
Get the
help you need from the right people
Interior renovators and industry specific expert commercial
contractors are the people you run to when you want to take branding to a
higher level and incorporate it into your office design. Hiring an expert commercial contractor in GTA will help you bring out the best possible designs
you want and maximize every inch of your workspace.
A well branded workplace makes a lasting impression that
inspires and gets people talking.Get it right and you can do more than wow
visitors and employees.Employees know they have a choice over where they work
and are searching to work for organizations that share their own personal
and/or professional values. A well branded office environment is a way of ensuring
that your company is demonstrating its commitment to living its values.If you
are considering an office renovation in GTA, hire an expert commercial
contractor to show you ways to incorporate your brand into your new work space!
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